Who are you, man?
Simply stated I am an autodidact that has been building websites and selling online for over twenty years. During that time, I have worked on various platforms and with over a hundred apps and can quickly build and launch websites that work and make money. There is not enough time to mess about as I strive to maintain my work / life balance and enjoy life.
My work has measurable outcomes and that is what I use to gauge whether my work is successful or not. Branding, message, flow and ultimately, increased conversions. I love branding and messaging, but it must serve the process, in the near and far term, of increasing sales.
Logos & Branding
I love both of these disciplines.
When designing a logo you can’t simply take the brand name and add an icon and call it a day. It has to mean something. It has to stand the test of time.
Branding plays a major role in logo design, and logo design plays a major part in the branding of the company.
Logos are where it’s at.
Naming businesses is also a passion of mine, and the the very peak of my work life is finding the perfect domain name for a company.
Website (Re)Design
Pretty logos and easy-to-navigate websites are great, but if nobody sees them and they don’t make money, then what is the point?
Your website needs highly qualified visitors that convert into customers.
Site audits, SEO, Google Analytics, Google Search Console, Competitive Research, Traffic Analysis, Keyword Research, Content Analysis, Position Tracking, User Generated Content (reviews), Email Marketing (Klaviyo or Mailchimp) and much, much more.
People visit your website, get the information they need and then we try to convert as many of them as we can into becoming customers. In the end, it is a simple as that.
The Boring Bits
I prefer to redesign websites rather than make them from scratch. It cuts down on all the back and forth, calls, meetings, emails, what to do, what to say, how to say it. You know, all the boring stuff.
If I can see what you were trying to do with your existing website, it is much easier for me to strip it down to the studs, rebuild it properly with proper messaging and functionality and get it ranked and working and making money for you quickly.
Starting from scratch is of course doable but it can be costly, laborious and annoying.
The stuff I don’t do.
This is important to know too. I often use the phrase; “If it is on your domain, it is in my domain” because it helps to define a bright line that I seldom cross.
Social Media Management, Amazon, TikTok, Instagram, Facebook and the rest is not of interest to me and therefore I’m not very good at it. I can do it, but I prefer to point you in other directions if that is what you are looking for.
Lay down on my internet couch and tell me what you need fixing.
Keep it simple but dream big and be bold. I can fill in all the blanks and get back to you.
Examples might be:
“My website sucks, I want an awesome one…but I don’t have a gazillion dollars”.
“I hate my logo, please help.”
“I have a business concept but can’t think of a good name, domain name, logo, website, how to capture an audience…ahhh, all of it! Help!”
“My site is not ranking! Where are my visitors! I need sales!”
Or anything else related directly to your domain.